The world that we knew changed dramatically once the pandemic hit, with many wondering if things will ever return to the way they were. One thing that most people, besides advertisers and publishers, have not really given much though about is the way in which they now receive advertising. Most people have probably noticed that the number of flyers they receive in the mail has decreased, but they may not have really noticed the subtle shift towards the online world. It is going to be interesting to see how ad serving continues to evolve during and after the pandemic, but we have a few ideas how it might go.
More e-commerce With store closures and all manner of shortages now common, not to mention the fact that so many people have been forced to stay at home, e-commerce purchases have become the way to go for just about everything. From buying groceries to shopping for clothes, people are now in the habit of shopping online first, with many finding better deals than they do at bricks and mortar locations. This is a trend that advertisers and publishers are taking full advantage of.

Distance learning If this pandemic has taught us anything, it is that there are a lot of things we can accomplish without having to leave the house. Education is one of those things, which is why we are beginning to see a lot of ads for online and distance learning for kids and adults alike. Many people have seen their jobs vanish or become unstable during this pandemic, so they are looking to upgrade their skill set or perhaps look for a new career entirely.

Work from home There are a couple of different ways to look at this. First, many companies have made the move to teleconferencing and they are seeing that it is just as efficient as having people work in an office. Companies are now actively advertising for new job positions that can be performed remotely or work from home. Second, people are looking for ways to make money from home while they are out of work, so expect to see more of those types of ads online.

Contactless services People are now less inclined to touch things that other people have come into contact with, in hopes of avoiding the virus. That is causing advertisers to get a little more creative in how they serve ads to the buying public. One effective method of doing that is to offer ads that are interactive in some way, such as being voice activated. Safety is another trend that is likely to continue when things become more normal again.

More automation People are now more accustomed to doing things from home or performing activities where things are streamlined, fast and automated so they do not need to physically touch things, wait in a long line or enter a small space. People need to feel safe before changing their behaviors again. Many people will probably decide to stick to the new routines and protocols for some time. Businesses are going to adapt to be more efficient, faster and to offer a safer service. This is another trend that is likely to continue even after the worst of the pandemic is over.

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Web videos are most demanding and beneficial ways of doing marketing video. Videos are visual and emotional, which allows you to connect better with your target audience. Video are very helpful now a days to interact with other. People know that almost everything can be done virtually.

Video make a connect between a business owner & the end user. They’re a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors.

Perhaps, you’ve gotten really great at promoting your blog content – but marketing video content is a whole new beast. But we know video content resonates incredibly well with audiences. Just including a video on your landing page can increase conversions by 80%! So, the time is worth it, but you need to take the time to drive people to find, play and watch your video.

• Know your audience

If you try to market to everyone, you ultimately market to no one.

This notion holds true with video marketing. While having a viral video that everyone loves may be great social proof, your video marketing strategy, and the videos that you create, should help you to achieve one or more of your business or marketing goals (i.e. drive awareness, sales, traffic, etc.).

You need to do your research and have a clear understanding of your audience’s needs and preferences.

To do this, you need to determine:

1. What channels they’re using to consume video.
2. The type of language they use, and which will best communicate your message.
3. What challenges or needs they have, which you can provide a solution for.

• Objective should be clear

There is now a ton of video content that’s competing for the attention of your ideal clients. Because of this, it’s essential that you quickly grab their interest, and clearly communicate the topic of the video with your title and description. You have to provide enough information for people to decide whether they want to watch your video or not – and worth noting, often viewers will be deciding whether or not to watch based on your video title alone.

• Add Share Buttons to Your Video

We’re all keenly aware of how powerful social media is. In fact, you likely start and end your day on SnapChat, Instagram, Facebook, or Twitter. It might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.

• Run a Video Campaign on Facebook or Twitter

What better way to drive people to your video than offering something for free? The best place to do this is on social networks where people are more likely to share and spread the word about your giveaway, in turn leading more people to your landing page, and ultimately driving more people to watch your video.